BUS 110 - Introduction To Business

Provides a comprehensive view of today's dynamic American business and the global economy. Topics include: starting a small business, satisfying customers, managing operations, motivating employees and building self-managed teams, developing and implementing customer-oriented marketing plans, managing information, managing financial resources, and exploring ethical and social responsibilities of American business.
CSU, UC

Prerequisite: None
Corequisite: None
Recommended Preparation: None
3 UNITS; 3 hours lecture