Designed to provide the small business owner with the necessary skills to market a product or service. Examines the essential elements of a marketing strategy, the four P's: Product, Place (Distribution), Price and Promotion. The relationship between sales and marketing and how they function together in the small business environment are also examined.
CSU

Prerequisite: None
Corequisite: None
Recommended Preparation: None
3 UNITS; 3 hours lecture